I'm Mustafa,
leading design at OxeFit with 6 years of experience creating elite and engaging products in fast-paced startups.
B2C
B2B
End-to- End Design
Behavioral Design
Design System
OxeAI: Adaptive Coaching
A behavior-driven coaching system that evolves with users—built to make them care enough to come back.
B2C
End-to- End Design
IOS Native
Android Native
Will You Get Addicted?
Increasing engagement through commitment and gamification.
40%
Increase in engagement
63%
Feature Adoption
B2B
Web App
SaaS
Data Visualization
OxeLead: Will You Return?
Using data visualization and timed reports to increase platform retention.
Design
Outside of Work
I'm Mustafa — I’ve spent the last 6+ years designing products from idea to launch—helping early-stage startups refine their product and UX strategies across mobile, web, and connected devices.
I think in patterns, but I design for people.
I’ve always been wired to look for patterns—the structure behind the chaos, the logic beneath the interface. Give me a messy problem and I’ll map out the system behind it. But what really drives my work is knowing that on the other side of every screen is a real person, trying to get something done.
Clarity isn’t optional — it’s my design foundation.
Clarity isn’t just about aesthetics—it’s about respect. Respect for people’s time, attention, and mental load. I design to make things feel obvious, not because they’re simple, but because someone did the hard work of making them clear.
I thrive in teams that obsess over the problem, not the trend.
I do my best work in teams that care deeply about the problem space—who ask the hard questions, push past surface-level fixes, and design with intention. Trends come and go, but real value comes from understanding what users actually need.
